Electric automaker analysis of Tesla motor

Electric car maker Tesla motors has been getting plenty of press launched Tesla roadster, an all electric sports version that could go from zero to sixty mph in only 3.5 seconds. After numerous delays, a transmission swap out, and direction changes, the roadster eventually went into production earlier this year. Currently, the California based automaker is discovering itself unable to survive, with rapid dwindling reserves putting pressure on the company like nothing else thus far. Yes, with only 9 million dollar left in the bank, Tesla is fighting to survive even as demand for its 109,000 dollar car far outstrips supply. Even wealthy men and women are holding onto their money tightly. That remains to be seen given the global downturn in auto sales. Even wealthy individualsĀ  the sort of driver that can afford the Tesla roadsterĀ  are closely considering their purchases especially in light of the new financial bloodbath on wall street that sent stock prices plummeting and tore through the portfolios of Americans of each financial stripe.

tesla motors marketing strategy

For its part, Tesla is responding in a number of unique ways. Leon musk, the ceo of the business, is pouring ten to twenty million dollars of his own money into the business and has plans to lay off as many as 20 percent of their business’s workforce. Moreover, a satellite office in Michigan has been closed; moves that the company expects will buy it some time since it hunts for further financial backing. According to forbs magazine, Tesla has increased 147 million dollar from investors up to now, with some 55 million dollar coming from musk, the automaker’s founder. Delays in shipping the roadster have hurt the business’s financial picture as just fifty cars are shipped thus far. Production has finally been increased with Tesla stating that as many as ten roadsters a week are currently being assembled. A very small amount, but then we are talking about a minuscule operation.

If Tesla can hang on for some more months, additional aid in the form of grants from the department of energy and help in the state of California should start to kick in. Moreover, with plans to construct a midsize electric car in a new california mill within electric cars such as theĀ tesla motors strategy analysis roadster have to be as energy efficient as possible, and that is the reason why they use the very latest in car bulbs technologies to guarantee that the car lights draw as little power as possible from the car’s battery to increase its potential variety. The most recent lighting improvements such as led technology, as seen in 501 led bulbs, bring the portion of the energy of a normal vehicle bulb yet generate a light that is comparable in power and brightness to hid xenon bulbs.

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